Will.i.am teamed up with Coca-Cola for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes.
Will.i.am and Coca-Cola also teamed up with New Era and Beats by Dre headphones for a series of exclusive products made partially from recycled materials, with Coca-Cola committing to donate a portion of its licensing profits from the products to charity.
A film ( by Toby & Selena ) and a social platform promoted this campaign.
Role: UX Design | Interactive Art Direction
Credits: W+K Amsterdam