Bot-Hive is an online platform dedicated to matching businesses with the optimal robotic solutions for their automation needs, our journey was marked by a partnership deeply rooted in innovation and forward-thinking design strategies. Working hand-in-hand with the Bot-Hive team, we embarked on a comprehensive rebranding initiative, which included the development of a highly intuitive robot finder tool, a complete overhaul of their marketing website, and the establishment of a robust Design System to streamline future scalability.

Our endeavor commenced with an immersive Design Jam session, hosted at the esteemed Bristol Robotics Laboratory. This workshop was not just a meeting; it was a breeding ground for innovative ideas, bringing together the creative minds of our team and the Bot-Hive personnel. The primary objective of this session was to meticulously sculpt the information architecture and refine our communication strategies to cater to our diverse target audiences, which include Small and Medium Enterprises (SMEs), Manufacturers, and Integrators.

This collaborative approach allowed us to tap into the collective expertise of both teams, ensuring that every facet of the project was infused with a deep understanding of the needs and expectations of our users. Through this fusion of creativity and technical insight, we were able to redefine the Bot-Hive brand, making it not just a tool, but a beacon for businesses seeking to navigate the complex landscape of automation with ease and confidence.